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  • Writer's pictureBridget Hassall

Festive Feeling - Early Settler NZ

Updated: May 8, 2020

Black Friday. Cyber Monday. Christmas. It's not too late to start thinking about how you're going to celebrate these things within your business. Do you want to promote certain products? Give back to your customers? Or do you have stock that needs moving which can be discounted on Black Friday/Cyber Monday? There are many quick and easy ways to bring about this momentum for your business without having to pay for print. My client Early Settler NZ is doing a series of social media posts to remind people about their gift cards. This was merely a couple of hours work on my end but will generate sales far in excess of what this cost them.

Last year the same client needed something turned around for in-store Christmas POS ASAP! They had a clear vision: they wanted a pattern created using 10 key pieces of best selling furniture that they could use on 3D cardboard Christmas trees and wall decals throughout the stores.

This was a simple and cost effective way to showcase their products and bring some understated Christmas cheer.

The pattern I created has gone on to be used across their in-house stationery, packaging and now across their Black Friday+ Cyber Monday 2019 campaign (in NZ & AU) which I had the pleasure of working on.

Have you thought about your creative angle this year? How is your business going to celebrate Christmas? If you have even a vague idea, or no idea at all, I can help!

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