Ormiston Town Centre | Creative Bridge

Ormiston Town Centre Retail Campaign Design

My first campaign for Ormiston Town Centre, working closely with the marketing team to launch a $5k holiday giveaway celebrating the centre’s birthday.

A playful birthday ident was introduced — a little unexpected for the brand, but it landed well. Backed by the brand manager, it became the foundation for the wider campaign, with key art rolled out across POS, print and digital.

I love this kind of work — taking a strong campaign idea and making sure it works across every touchpoint, while keeping the brand and the original idea intact.