Be an Insida

This is what a full branding package looks like.

I had the privilege of creating this branding suite for the owners of this soulful new peer-to-peer travel platform, Insida, that connects travellers with locals sharing their campervans, cars, and holiday homes. Check them out for yourself.

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The type lead logo brings all the fun and energy with a jumping, moving, energetic typeface. The ‘I’ characters become people, facing each other, communicating, but in addition, the dots also represent a journey from a to b. This has playful and clear connotations of peer-to-peer inspired adventures. 

The icon is an adaptation of the logo which retains the connection to people and journeys. 

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The logo then informs the use of typography across the branding, pulling out key communications in the same playful way and creating a recognisable brand standard.

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Colours are warm, confident and energetic, being reductive implications of sun, sand and water, to bring about a playfulness and instant recognition.