It's all in 
the method

After moving into Crawford Medical (watch that space!) Lauren Ferris needed to evolve her existing and successful brand to fit in a more clinical environment, expand clientele to a less female focus and sit comfortably within what will soon be an expanded and  refreshed mega medical hub in Howick.

This professional feel was achieved through a sans serif type, with a soft and curved ‘I’ form that works both as a letter, but also as an integrated brand icon in the form of a person–twisting, moving, sitting, and spiritually centralised. The dots between the letters serve as feet or hands, but also imply connection between a trainer and trainee, the notion of consultation, connection and balance between mind and body.