Bold branding

This project pushed far beyond the logo.  A fantastic new comer Agency Rouge is setting out to connect high end New Zealand & Australia businesses and services with their young, fierce and financially astute Chinese communities. 

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The logo, being a loose abstraction of the Chinese symbol for connection, is a key aspect of the brand (and was approved first pop). But the supporting graphics tell the rest of the story.

Innovative, daring, creative... qualities I was pushed explore for this project in order to communicate the very same for my client. So much fun!