Excellence in L+D

The full kit and caboodle!

L+D Excellence is on a mission to support customers to be successful in business by getting the most out of their Xero subscription.

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This was a full branding and web package starting from scratch! With a preference for clean and green being about the only the only requirements in the brief.

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L + D not only stands for learning and development but also Lindsey & Danielle, two of the founders with extensive expertise in Xero and a passion to empower people to manage their cloud accounting with confidence and ease. The - + icon built from the L and D draw attention to these key company comms in the logo; numbers, improving and stepping up and are paired wtih a contemporary, friendly font which has selective ligatures connecting letters like a friendly, supporting hand on your shoulder.

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The device is then woven into the printed stationery, workshop books, promotional materials and website branding both boldly in full graphic form and subtly through patterns. 

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