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Early Settler NZ Retail Campaigns, Brand Design & Creative Direction
I’ve been working with Early Settler NZ for several years as their creative sidekick, supporting a wide range of retail campaigns, seasonal creative, brand design and internal communications.
From Christmas POS and Black Friday campaigns to Easter promotions, Christmas gifting, packaging, nationwide signage and internal company values communications, I’ve helped bring their brand to life across multiple customer touchpoints — both in-store and behind the scenes.
More recently, I’ve worked with the Early Settler team to brand and roll out a comprehensive internal training system, transforming essential learning content into something that feels considered, engaging and unmistakably on-brand. Because internal communications deserve good design too.
When information is clean, clear and beautifully laid out, it’s more inviting to engage with, easier to digest and more memorable. The same care we put into communicating with customers should be given to the people who make the business happen.
From creative concept and art direction through to campaign design, print, packaging, signage and internal brand communications, I help businesses turn everyday communications into something people actually want to look at.
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