Their
creative
sidekick
Graphic design services:
Creative campaign design
Promotional design
Sub-brand design
Card & voucher design
poster design
packaging design
photo retouching
branded coffee cups
Social media design
Toy design
In addition to designing local marketing for Foodco Muffin Break and Jamaica Blue NZ franchisees, I also work with the NZ marketing dept on the creative for national campaigns and promotions.
These range from seasonal themes, nationally/internationally significant days and promotions designed to drive sales. I designed the Muffin Break-Fast logo identity and creative in a matter of hours, and as this was then rolled out digitally with one A3 poster + shelf label strip per store, the results were very successful and financially far outweighed the investment in my time.
I even had the novel brief of designing a range of collectible muffin characters so Muffin Break could jump on the collectible craze for their kids meals. These were a hit! ...with facebook groups and swap meets that enabled people to collect the whole set.
Jamaica Blue is a really fun brand to work with. Rebranded in the last few years, it is bold, punchy and full of personality, for all that its mechanics are simple. I design the creative for all NZ stores and campaigns using assets from the styleguide.
