A fresh face
for Freerange

When Freerange Works evolved to Freerange they needed a brand refresh that reflected better the next evolution of their business, focused around forward thinking HR and innovative solutions for their clients. Not only this, but they had noticed people were calling them Freerange, so dropping the word 'works' seemed a natural next step.

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The result here is a brand with a bit more of a story. The type lead logo heroes a font that communicates energy, approachability and professionalism through letter forms combining hard angles with soft playful curves. The F icon has a bespoke ligature akin to a pathway, symbolising fluidity, flexibilty, balance and guidance, all of which lie at the heart of this business. The F has positive uplift and flair, and the 'pathway' gives us a strong graphic device to play with across the branding.