Mia Casa Rebrand
After 15 years in the industry, Mia Casa felt ready for a considered brand refresh. The aim was not to move too far from an established identity that had strong recognition with a loyal client base, so the familiar red remained an important part of the brand.
I refined the existing all-caps logo with a more considered geometric typeface, then introduced a red frame with angled corners that echo the forms within the lettering. The result adds a sense of dynamism and architectural edge while retaining the bold, established character of the brand.
The framing concept also reflects Mia Casa’s approach to looking at projects from a new perspective, while the solid, angular form connects naturally with the architecture and interiors they create. A reversed-out version provides a more stripped-back, contemporary expression of the identity for greater flexibility across applications.
Previous logo
