A new Casa

After 15 years in the industry, Mia Casa felt it was time for a slight brand refresh, nothing too drastic, there was heritage to preserve for a loyal client base. For this reason, red needed to stay at the forefront.

Taking a slight step away from the existing logo, we retained the all caps execution, but freshened the typeface with a more considered, geometrical flavour. This was then housed in a red frame with angled corners, echoing the angles in the typeface, to add dynamism and architectural edge.

This communicates ‘framing up’ a concept, looking at things from a new perspective and in its boxed form, connects with the robust, solid, angular style of a lot of their projects. The secondary version of the logo (reversed out) was created to offer a sophisticated, stripped back, contemporary variation on the logo.