Happy Anniversary
& Happy Christmas
Another Paper Plus campaign is live and this time it's Christmas! Had real fun creating this NZ spin on a Christmas ident with a book doubling as a pohutukawa flower. This was then developed into a wrapping paper design which was used across the campaign, supporting the tagline "We've got Christmas all wrapped up!". It's a story.
Paper Plus also turned 40 this year (2023) and to celebrate this, I was (STOKED to be) asked to design a fresh new tagline identity and creative campaign celebrating the franchisees’ loyal, local communities. 💚
Taking a fresh approach to their existing playful typography lock ups and creative illustrations, we introduced a fresh new typeface and graphic doodle pattern to hero some core messaging and created several logo lockups highlighting their 40 year heritage.
The little icon was devised to communicate location / locale and love within the Paper Plus community.
