Locally Loved 40 Year Anniversary Identity
To celebrate their 40th anniversary in 2023, Paper Plus introduced a dedicated tagline and creative campaign honoring their loyal local communities. This featured updated playful typography lockups, graphic doodle patterns, a fresh new typeface, and a custom icon designed to symbolize location, community, and local love.
Christmas Campaign
For their holiday campaign, Paper Plus embraced a unique Kiwi twist on a festive ident by turning a book design into a pohutukawa flower. This visual was transformed into custom wrapping paper used across all assets to support the theme line, "We've got Christmas all wrapped up!" Overall, the visual design scope across these initiatives encompassed creative campaign strategy, custom logo lockups, poster creation, and print signage design.
Rewards rebranding
Designed to replace a mouthful of a name and a cluttered visual presence, the refreshed identity is bold, friendly, clear, and energising while maintaining perfect harmony with the main brand.
