Like a fresh sea breeze
With an established heritage, reputation and client base, Pine Harbour Boat Painters had reached a point of outgrowing its previous logo and needed a refreshed brand that was more representative of the company today; impressive, bold, considered and contemporary.
Known more colloquially to its clients as PHBP and already having this for the web domain, it seemed an obvious step to visually tighten up the lengthy name and give it some punch.
When you visit the workshop, what is striking is the scale and majesty of the mounted boats. This inspired the mighty angle of the boat icon, which sits mounted upon two wedges which are derived directly from the typeface, to connect with the logo mark.
PHBP Old logo