Pine Harbour Boat Painters Brand Refresh
With an established heritage, reputation and client base, Pine Harbour Boat Painters had reached a point where its existing logo no longer reflected the company it had become. I worked with the team to create a refreshed identity that felt impressive, bold, considered and contemporary. Already known to clients as PHBP, and with the domain already in place, we used the abbreviated name to give the identity a stronger, more distinctive presence.
The logo icon was inspired by the scale and majesty of the boats mounted at the workshop, with the bold angle of the boat sitting on two wedges informing the choice of typeface reflecting similar angles. The result is a confident visual identity that connects the company's established reputation with where the business is today.
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Previous logo for comparison:
