How do you know if you need a brand refresh?

Communicate like a chameleon.

It's a common misconception that chameleons change colour to camouflage with their surroundings. Instead, they do it as a form of communication and display around mood and changes in their environment.

Are you simply camouflaging into the background? If so then it's time to think about a shift in your branding. Let's make sure your brand colours, logo and tone are communicating and displaying the best of your business in a way that's meaningful to your customers.

What's the mood of your brand - are you communicating in the right tone for your business? Has the environment of your business changed? Do you need to adapt your branding to be a more current reflection of the business as it stands today or stand out better in an evolving competitive landscape?

Sometimes a small change can make a big impact. If in doubt, get in touch to chat!