Distillation

Distillation was a key word is the discussions over the branding for Reginald Baker Architects.

 

The client wanted to capture the essence of opulence and refinement without becoming overtly minimalist or austere, nor too feminine. With a lean towards deco design aesthetics, and a regal name, a linearity and sense of prestige needed to come through, which it does simply and beautifully in the typeface.

 

We stripped back and back tweaking the finest of details in the monogram to communicate nuances of architecture through bespoke, harmonious angles in the type.