This starfish story

Starfish Naturopathy is a New Zealand based company soon to be launched with a focus on ASD, ADHD, PANDAS in children.

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The beautiful notion of 'making a difference, one starfish at a time' from The Starfish Story inspires the ethos for this brand, along with the starfish representing the 5 parts to holistic healing.

The logo communicates a sense of movement, protection, one on one focus and care with the top arms of the starfish coming together in a heart like shape.

The colour palette is bold, aquatic and appealing to adults and children alike.

The font is approachable and professional but has personality which complements the style of the starfish icon with its thicker body and thinner
arms mimicking the cross bars on the letters.