Supporting families
in natural health

Meet Tulsi, a naturopathic company focused on child and family health and well-being.

Owner, Cassie Munson, wanted a bespoke icon created that brought together her favourite medicinal herb, one well known for its mental health and wellbeing properties, with her seaside location in New Zealand’s north. The wave has a koru like feel and connects up to two tulsi leaves (a parent and child, a patient and healer). Its green and blue gradient moves from the sea to the land.

I love the company name and Cassie really thought through the fact the word is easy to read and say, with a cuteness that would appeal to children and their families, her main target market.